Carole Hochman is a lifestyle brand specializing in comfortable and stylish sleepwear and loungewear.
Overview
Services:
User Experience
Strategy
Web Development
Optimization
Partners:
ShopifyPlus
Mailchimp
Justuno
Customer
Challenge
Solution
+61%
Conversion Rate, YoY
+81%
Sessions from Email, YoY
Our team successfully identified UX/UI issues of the website by employing best-in-class usability and conversion rate optimization tools. The proposed new search engine had three times the positive impact on the conversion rate of all sessions with the search. The new functionality improvements completely eliminated usability friction. A well-configured life cycle email program increased customer retention rate, brand loyalty and average order value.
