EJ's Sunglasses is an online retailer of designer sunglasses,
eyewear and lifestyle accessories.

EJ Sunglasses

User Experience
Web Development
ERP Integration
SEM Marketing
BigCommerce Develop
Customer
EJ's Sunglasses is an online retailer of designer sunglasses, eyewear and lifestyle accessories. Since 1995, they've been offering the largest collection of high end eyewear products to their customers.

This omnichannel merchant has a D2C, Marketplace and brink-and-mortar presence.
Sunglasses Ecommerce
CHALLENGE
Having migrated from NetSuite's SuiteCommerce, the client faced major issues with conversion rate, user experience and day-to-day operations. The main challenge was to improve those KPIs while making it easier to manage the webstore.
Ecommerce customers
SOLUTION
Our team developed and executed a comprehensive 3-stage plan, which included

- A full replacement of merchant's ERP Connector (Celigo) with Omnycode's proprietary Product Information Manager tool, called ECX

- Complete redesign of the template, including user friction areas of Category Page and PDP

- Comprehensive marketing strategy, which included implementation of email and SEM programs

BigCommerce Logo
POWr
Justuno
Ray-Ban
Cart BigCommerce
Order BigCommerce
RESULTS
By successfully executing this project, Omnycode were able to significantly increase the conversion rate, improve user experience and interation and enhanced automation, which contributed to better management.
+340%
Ecommerce Revenue, YoY
+192%
Conversion Rate, YoY
Interested in discussing
a project?
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