trueCABLE is a US-based brand that has been supplying high-performance, low-voltage cable products since 2015. In a niche full of complexity and outdated business models, trueCABLE decided to simplify the game – and win it.
But as their success scaled, so did their data. With metrics coming from multiple platforms and no clear way to consolidate and measure what was driving results, it became harder to track performance, attribute wins, or make informed decisions. That’s when they turned to Omnycode – to bring structure, clarity, and strategic insight back into the numbers. Together, we went from “What does this number mean?” to “Oh wow, now that makes sense.”
The Challenge: Bring It All Together – Without Losing the Details
trueCABLE’s Shopify store was buzzing – with over 200,000 sessions per month. On top of that, they were actively selling on Amazon and eBay.
The issue was that every platform had its own data format, terms, and key metrics. Sales and session numbers didn’t match up. Campaign tracking was sketchy at best. Making smart decisions with that much inconsistent information? Not fun. Not effective.
trueCABLE had a clear request for data visualization:
- Unified view of Shopify analytics, Amazon, and eBay
- The ability to filter each platform’s data individually
- Clearly defined marketing KPIs, sales metrics, and platform-specific KPIs
- Full visibility into team performance, tools used, and revenue by source
- Better e-commerce KPI tracking across the board
And to make it even more fun, there were data gaps – thanks to missing events, misconfigured tracking, and third-party platforms not playing nice with each other.
Exactly the kind of puzzle we love.
The Solution: Dashboards, Data Models & GTM Magic
Our team – two project managers and two business analysts – rolled up their sleeves and got to work.
Within just one month, we launched a fully functioning executive dashboard combining:
- Marketing metrics
- Sales performance
- PPC and campaign KPIs
- Cross-channel reporting and channel-specific deep dives
It was simple, clear, and powerful. The kind of dashboard that gets bookmarked in the CEO’s browser. We cannot disclose the NDA data, but you can catch a glimpse of our genius by looking at this schematic framework of the Sales and Marketing KPI dashboard structure:
But Wait… Something Smelled Off in Analytics
While building the dashboard, we noticed something fishy.
trueCABLE was still using Universal Analytics (RIP) and had loads of unassigned traffic. In other words, valuable data was slipping through the cracks.
We couldn’t stand by. So, we proposed:
- Migrating to GA4
- Setting up server-side tracking via Google Tag Manager (GTM)
- Implementing advanced event tracking for Shopify and Klaviyo
Now, every key event – from product view to purchase – is tracked accurately, privately, and server-side. No more guessing where conversions came from.
Even Klaviyo metrics are piped into our GTM setup and tracked in Looker Studio dashboards.
Results That Speak Volumes (and Clicks)
What changed?
- 20–25% increase in tracked sessions and conversions
- A crystal-clear view of what campaigns work – and what doesn’t
- Smarter use of data = higher-quality traffic
- Better audience targeting = more sales
Because here’s the truth: to grow your store, you have to know your store.
That’s what trueCABLE got – and it’s what we’re best at.
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