Omnycode Insights is a powerful business intelligence and analytics platform that provides a unique way to visualize and streamline your omnichannel data.
Omnycode Insights integrates with leading ecommerce, marketing, and operations tools, to connect data across your entire business.
The platform enables merchants to transform and visualize all the data in one place and get a clearer, more robust, 360-degree view of their business's health and effectiveness.
Insights Overview
Business Intelligence Platform for E-commerce / Omnichannel business
Revenue earned. Depending on your settings, this is calculated with or without tax, shipping, refunds, and discounts. This data is pulled from your e-commerce platform.
Gross Profit
Revenue minus Cost of Goods Sold. Revenue data is pulled from your ecommerce platform. Cost of Goods Sold is the expenses directly associated with obtaining a product. COGS data is pulled from either your ecommerce platform or from the Cost Manager page in the application.
Orders
Number of Orders placed. If someone buys five products in one order, this counts as one order. This data is pulled from your e-commerce platform.
Products Sold
Total Products Sold. If there are two orders, one which includes four products, , and one which includes five products, , the total products sold is nine. This data is pulled from your e-commerce platform.
Average Order Value
Revenue divided by the number of orders. This data is pulled from your e-commerce platform.
Conversion Rate
Orders divided by Visits. Combination of data from your ecommerce platform and your analytics platform.
Revenue by Channel
Visits to your website. (Also known as Sessions in Google Analytics.) Data is pulled from your analytics platform, usually Google Analytics.
Insight Plans
Insights
✓ 26 Data Sources
✓ Prebuilt Dashboards
✓ Revenue Analysis
✓ Customer Segmentation
✓ Trending Products
✓ Channel Performance
✓ Daily Snapshot Email
Insights Plus
✓ Insights Features
✓ 100+ Data Sources
✓ Custom Dashboards
✓ Client-Specific Calculations
✓ Access to Omnycode Reports Library
Insights Pro
✓ Insights Plus Features
✓ Executive Level Dashboards
✓ Permissions-Based Access
✓ Custom Data Sources Available (e.g. Blue Cherry, Shipstream, Cloud Retailer and many more)