Revenue earned. Depending on your settings, this is calculated with or without Tax, Shipping, Refunds, and Discounts. Data is pulled from your ecommerce platform.
Revenue minus Cost of Goods Sold. Revenue data is pulled from your ecommerce platform. Cost of Goods Sold is the expenses directly associated with obtaining a product. COGS data is pulled from either your ecommerce platform or from the Cost Manager page in the application.
Number of Orders placed. If someone buys five products in one Order, this counts as one Order. Data is pulled from your ecommerce platform.
Total Products Sold. If there are two orders, one which includes four Products Sold, and one which includes five Products Sold, total Products Sold is nine. Data is pulled from your ecommerce platform.
Average Order Value
Revenue divided by the number of Orders. Data is pulled from your ecommerce platform.
Orders divided by Visits. Combination of data from your ecommerce platform and your analytics platform.
Revenue by Channel
Visits to your website. (Also known as Sessions in Google Analytics.) Data is pulled from your analytics platform, usually Google Analytics.
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Omnycode is a NYC-based ecommerce agency providing full range of services and solutions. From developing digital strategy to its implementation, our innovative minds are focused on accelerating growth and profitability of your online business.