Revenue earned. Depending on your settings, this is calculated with or without tax, shipping, refunds, and discounts. This data is pulled from your e-commerce platform.
Revenue minus Cost of Goods Sold. Revenue data is pulled from your ecommerce platform. Cost of Goods Sold is the expenses directly associated with obtaining a product. COGS data is pulled from either your ecommerce platform or from the Cost Manager page in the application.
Number of Orders placed. If someone buys five products in one order, this counts as one order. This data is pulled from your e-commerce platform.
Total Products Sold. If there are two orders, one which includes four products, , and one which includes five products, , the total products sold is nine. This data is pulled from your e-commerce platform.
Average Order Value
Revenue divided by the number of orders. This data is pulled from your e-commerce platform.
Orders divided by Visits. Combination of data from your ecommerce platform and your analytics platform.
Revenue by Channel
Visits to your website. (Also known as Sessions in Google Analytics.) Data is pulled from your analytics platform, usually Google Analytics.
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Omnycode is a NYC-based e-commerce agency that provides a full range of business services and solutions. From developing digital strategy through to final implementation, our forward-thinking minds are focused on accelerating the growth and profitability of your online business.