NEWS & RESOURCES · Feb 18. 2024

9 Ways to Customize Your Bigcommerce Website

Bigcommerce stands out as a powerful eCommerce platform, offering businesses the tools to create an engaging online presence. In the digital marketplace, customization is crucial. It enables brands to showcase their unique identity and connect with their audience. This guide dives into ten effective ways to customize your Bigcommerce website, ensuring it stands out in a crowded online space.

1. Choose a Customizable Theme

Selecting the right theme is the cornerstone of your website's aesthetic. It reflects your brand identity and sets the tone for customer experience. Bigcommerce offers a range of customizable themes. To choose one, navigate to the theme marketplace, preview options, and select a theme that aligns with your brand. Remember, a good theme is adaptable and responsive.

2. Branding Your Website

Branding goes beyond just a logo. It encompasses color schemes, fonts, and overall design elements. Consistent branding across your website enhances recognition and trust among customers. Incorporate your brand elements into every aspect of your site, from headers to footers.

3. Customizing Navigation Menus

User experience starts with navigation. Clear, organized menus guide visitors effortlessly through your site. Customize your navigation menus to reflect your product categories and services. Utilize dropdown menus and subcategories to keep your site uncluttered and user-friendly.

4. Personalizing Product Pages

Product pages should be informative and appealing. Use high-quality images, detailed descriptions, and customer reviews to enhance these pages. Custom fields can showcase unique product features, differentiating your items from competitors.

5. Implementing Custom Banners and Graphics

Visual elements grab attention. Use custom banners and graphics to spotlight promotions, new arrivals, or bestsellers. Tools like Canva or Adobe Spark can help create striking visuals that resonate with your audience.

6. Adding Custom Pages

Custom pages like 'About Us' or 'Contact' add depth to your website. These pages tell your story and provide essential information. Bigcommerce allows easy integration of custom pages, enriching the visitor's experience.

7. Integrating Custom Apps and Add-ons

The Bigcommerce App Marketplace is a treasure trove of apps and add-ons. From marketing tools to inventory management, these apps extend the functionality of your website. Explore and integrate apps that align with your business needs.

8. Optimizing for Mobile Devices

With the increasing use of mobile devices, having a mobile-responsive website is non-negotiable. Customize your site's mobile view to ensure it's as user-friendly and attractive as the desktop version.

9. Testing and Feedback

Customization is an ongoing process. Regularly test your website on different devices and browsers. Seek feedback from customers and use their insights to refine and improve your customizations.


Customizing your Bigcommerce website is a dynamic and creative process. It's about crafting an online space that reflects your brand and resonates with your audience. Use these tips as a starting point, and don't be afraid to experiment and innovate. Your unique online presence is just a few customizations away! If you need a custom website, contact Omnycode - BigCommerce Developers.
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