Progressive Web Apps

In the modern era of mobile technology, having a mobile website or application for your online business is highly essential. However, there are also disadvantages. For example, mobile sites may not be able to access certain features of the smartphone, such as the camera or GPS. Native applications are costly to develop and take up a lot of space.

In 2015, Google proposed a solution. Progressive web applications (PWAs). These are web applications that both look and feel like a native mobile application and can work on any browser, both online and offline. A mobile site or application for a company is essentially the same thing as normal desktop company website would be in terms of functionality. On the contrary, PWAs offer so much more. These include sending push notifications to consumers' mobile devices, pinpointing consumers' geolocation for high-quality service, and the ability to work offline and integrate into system settings. Plus, there is no need for a different version per type of device.

One PWA fits all. Therefore, the cost and effort of development is considerably lower than that of a native app. It has the flexibility of the web and the experience of a native application, but dramatically improves a customer's experience. As the name implies, it is quite progressive.

There are many features a progressive web application must have in order to achieve maximum customer satisfaction. First and foremost, reliability. Users expect PWAs to be quick and responsive, even in uncertain network conditions. About fifty-three percent of browsers will quit a site if it takes more than three seconds to load, forty-seven percent expect no more than two seconds for a website to load, and about thirty-nine percent of potential online shoppers will stop engaging with a website that takes too long to load. Once the site loads, it takes about one-twentieth of a second for users to decide whether or not to stay or bail, and about 2.6 seconds for a customer's attention to be grabbed by whatever most influences his/her first impression.

Secondly. a Progressive Web App must be engaging. In other words, it should offer an immersive full-screen experience, preferably including push notifications. The Web App

Manifest gives you the ability to manage how your app looks and functions (i.e. home screen icons, the page to load when the app is launched, screen orientation and whether to show the browser chrome.)

Not only are PWA very beneficial to consumers, they are also positive resources for business owners. First of all, they help businesses significantly increase their sites' traffic by 68%, conversions by 52%, consumer engagement by 137% and the amount of page views by 133.67%.

Secondly, the ability to send push notifications is very advantageous for a business. Not only does it raise brand awareness by popping up on a consumer's phone frequently, but it helps a business reach its target audience more efficiently and effectively. Plus, the fact that PWAs offer consumers seamless offline operation is crucial for online retailers, because it decreases the risk of customers leaving their catalogs and increases the chances of customers returning to the site.
The key is to embrace disruption and change early. Don't react to it decades later. You can't fight innovation.
Ryan Kavanaugh, CEO of Relativity Media