For many eCommerce brands, product descriptions are:
- Supplier-imported
- Purely technical
- Duplicated across the web
- Or simply not optimized for search
When your catalog includes 3,000+ SKUs, rewriting everything manually isn’t just difficult – it’s financially inefficient.
One of our large US-based footwear clients faced exactly this challenge. Their Shopify store had strong products and solid brand recognition, but their product pages were underperforming in organic search.
The problem wasn’t the inventory – it was the content.
The Business Challenge
The existing descriptions:
- Focused only on dry specs and materials
- Lacked keyword targeting
- Had no structured SEO formatting
- Didn’t reflect a consistent brand voice
- Offered minimal persuasive value
- Consisted of 1-2 sentences
Rewriting 3,000+ products manually would have required months of work and a significant content budget. The client needed a solution that was scalable, cost-efficient and brand-cosnistent.
Our Approach: SEO Framework + AI Automation
This wasn’t random AI rewriting. It was a structured enrichment system.
Step 1. SEO Keyword Architecture
Before introducing automation, we built the SEO foundation:
- Conducted collection-level keyword research
- Identified high-intent search terms
- Clustered keywords by collection
- Created a keyword map for each collection
Without this layer, AI content would have been inconsistent and ineffective.
Step 2. Automated AI Enrichment Pipeline
We built a custom workflow using n8n integrated with OpenAI.
Our automation flow:
- Pulls product data from Shopify product export file
- Extracts existing descriptions and product images
- Sends a structured prompt to OpenAI with the necessary keywords, brand’s tone sample and our requirements
- Generates an enriched, SEO-optimized description
- Returns formatted, ready-to-publish content
Each prompt was engineered to preserve technical accuracy, integrate keywords naturally and maintain consistent brand voice.
The Results
Within days – not months – we generated:
- 3,000+ enriched product descriptions
- Structured, scannable content
- Consistent brand tone across the entire catalog
- A reusable system for future SKUs
Struggling with a large product catalog and underperforming SEO?
Let’s transform your product descriptions into scalable, search-optimized revenue drivers. Contact our team now.