How Omnycode helps brands increase performance
If you’ve ever run an e-commerce store on Shopify, BigCommerce, or any other SaaS platform, you know: performance is a weak spot. Core Web Vitals and loading time are impacted by third-party apps, numerous images, and analytics tools.
At Omnycode, we’ve spent over 8 years perfecting a full-cycle approach to performance optimization. Instead of chasing ‘quick fixes’, we dig the real reasons why e-commerce websites slow down – and implement solutions that balance speed, UX/UI, and marketing features.
The Usual Suspects: What Kills the Speed Of Your Store
1. Heavy apps and plugins
Every frontend app/plugin you install adds extra JavaScript to your storefront. These scripts run in the background constantly and globally, delaying page rendering. Sometimes, simple uninstallation doesn’t help – the tool leaves ‘traces’ in code.
While some apps (like reviews or subscriptions) are essential, others can be swapped for lighter alternatives – or even replaced with custom code that’s faster and leaner, and triggered only when necessary.
2. Poor image optimization
Images are one of the biggest bottlenecks for site performance. A well-optimized store prioritizes the right image loading order: hero banners load immediately, hover images or images beyond first screens – later.
We use lazy-loading to make sure that image loads only when we are sure the customer reaches them. Done right, this strengthens your Largest Contentful Paint (LCP) and improves user experience.
3. Old code and 404 requests
Outdated tags, unused app scripts, or 404 requests from tools you stopped using months ago can quietly slow down your store. Cleaning up your theme and ensuring that only necessary, active scripts remain is a critical part of performance optimization.
The Art of Compromise
Let’s be clear: a “perfect 100” score only exists on custom websites with no apps, no images, and no analytics. But speed alone means nothing if it comes at the cost of customer experience.
Performance optimization is the art of balance and compromise. Our goal is to maximize your performance score while preserving your design, functionality, and marketing flows.
Your loyalty app brings revenue, but slows down the loading process? Instead of removing it, we can delay its scripts until after all HTML content has loaded. Customers will see text and images instantly, without feeling the slowdown in the background. This trick won’t improve every metric, but it will create a big visual impact and make sure your customers don’t see a broken page for the first 10 seconds.
Our Optimization Flow
Stage 1: Performance Audit
We begin with a deep technical audit:
– Review of your theme, apps, and plugins
– Investigation of analytics tools and configurations
– Check for console errors, unused scripts, and hidden speed blockers
– Performance scans with both Lighthouse and Google PageSpeed (each page tested 3 times for accuracy)
You’ll receive a detailed report with identified issues, recommended fixes, and an implementation plan prioritised by impact.
Stage 2: Implementation & Testing
We divide optimization into phases, starting with the highest-impact fixes. After each round, we re-measure results to track the improvements and impact.
Stage 3: Care Guide & Long-Term Support
Once optimization is complete, we don’t just leave you with a faster store – we equip you with a performance care guide. This includes best practices for image sizes, app usage, analytics configurations, and theme updates to help you maintain the performance score we’ve achieved.
Our results speak for themselves
Passing Core Web Vitals on a long-standing BigCommerce project is rare – but it’s exactly what Omnycode achieved on Cococare.
What we did:
– Optimized and prioritized images
– Removed unused and outdated code
– Minimized the impact of external applications
– Refined the code structure to align with modern optimization standards
The result: a store that not only meets performance benchmarks but also delivers a faster, smoother shopping experience for real customers.
What You Can Expect
We won’t promise “instant lightning speed”. What we can guarantee is:
– A measurable performance score improvement
– Faster page loading and cleaned up code
– A clear guide for you and your team to keep your website optimized long-term
Contact Us
Let’s discuss your project
General: info@omnycode.com
Call us: + 1 (212) 653-0080
1740 Broadway, 15th Floor
New York, NY 10019