The Importance of Keyword Research for Ecommerce

E-commerce has experienced rapid growth, with 1.92 billion global online shoppers in 2019 and predictions of 2.14 billion by 2021. Increased visibility on significant platforms is essential due to this expansion, so planning thorough keyword research is crucial for a strong SEO strategy.

Understanding Keyword Research

Digital marketing is built upon keyword research, which is the process of identifying and evaluating customer search phrases. Incorporating these keywords improves search engine rankings, helping businesses understand their current position and steps to improve.

Why Keyword Research Matters

Effective keyword research offers numerous benefits, including:
  • Understanding competitor behavior
  • Generating content marketing ideas
  • Comprehending consumer trends
  • Gaining insights into consumer needs
However, keyword research isn't just about discovering new product keywords. It also involves tracking keyword performance and analyzing historical data of various terms to make informed decisions. Understanding how ecommerce platforms' search engines function can significantly boost your business growth.

How to Perform Keyword Research for Ecommerce

It's critical to understand key concepts in order to perform efficient keyword research:

Search Volume: The amount of periods a particular keyword is searched for each month. Greater search volume data indicates increased likelihood of conversion and potential traffic.
Competition: the stage of difficulty in ranking for a specific word. It's ideal to have a high search volume and low competition keyword, but it could be hard to find.

Developing a List of Keywords

Start by creating a preliminary list of keywords. Consider how a typical customer might search for a product. Include a mix of short-tail and long-tail keywords to cover a broad spectrum of search queries.

Selecting the Keywords

After gathering keywords, manually search for them to refine your list. Identify which websites rank for these keywords to assess your potential standing among competitors. Adjust your list to avoid highly competitive keywords that might be dominated by major players in the industry.

Varieties of Ecommerce Keywords

There are different types of ecommerce keywords to consider:
Product and Service Keywords: Getting people to visit your product pages depends on these. Product descriptions that contain pertinent keywords are more likely to show up in search results.

Competitor Keywords: Monitoring competitor keywords provides insights into industry trends and helps you stay competitive.
Audience Keywords: These keywords reflect other interests of your target audience that might lead to higher engagement and conversions.

Web Scraping for Keyword Research

Web scraping helps collect public data from ecommerce platforms to analyze keyword trends and competitor strategies.

Challenges in Web Scraping
Bot Detection: Security measures can block legitimate bots.
Geo-restricted Data: Accessing region-specific data can be difficult.
Data Processing: Parsing large data volumes is complex.


Effective keyword research is vital for ecommerce success, helping businesses make data-driven decisions, improve search rankings, and enhance content strategy. Overcoming data collection challenges with the right tools and strategies unlocks the full potential of ecommerce keyword research.

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