Building trueCABLE’s Cross-Platform Analytics System
Overview
Omnycode partnered with trueCABLE to rebuild and centralize their analytics infrastructure.
What we did:
Delivered an executive dashboard with custom reports to track marketing, sales, and operational KPIs across multiple platforms
Increased the number of tracked sessions and conversions by 20-25%
Migrated the outdated Universal Analytics setup to GA4 and implemented server-side tracking via Google Tag Manager, integrated it with Klaviyo
Services:
Data visualisation
E-commerce reports
Google Tag Manager
Custom reports
Partners:
Shopify
Klaviyo
Customer
Challenge
Results
