Fabco Shoes

A New York Footwear Institution, Built for the Digital Age

fabco shoes product page with toddler shoes, star reviews, custom fit section and size chart

Overview

Omnycode’s goal was to bring the full weight of Fabco Shoes’ 70-year retail legacy into a modern, high-performing Shopify Plus store – conversion-optimized and built to scale.

In 6 months, our team:

Migrated the store to Shopify Plus with full POS Pro integration across 30+ locations

Built a custom ERP connector for daily bidirectional sync of products, inventory, orders, and transactions

Completely redesigned the UX, navigation, and visual identity of the store, reached 100 ADA score

Services:

Shopify Plus Development
Custom ERP Integration
POS Migration
Performance Optimization
Google Ads
Klaviyo Email & SMS
Social Media Advertising
ADA Compliance

Partners:

Shopify
Shopper Approved
AccessiBe
Klaviyo

Customer

Fabco Shoes is a family-owned footwear retailer founded in New York City in 1953. With over 30 physical locations, Fabco has built decades of community trust serving families with quality, affordable footwear. When they came to Omnycode, they had just launched their first online store — but their custom ERP, POS system, and website were all running in isolation, with no central ecosystem connecting them.

Challenge

Connecting a 30-Location Retail Operation Under One Ecosystem

Fabco’s primary challenge wasn’t the store itself — it was the infrastructure behind it. Their fully custom, in-house ERP managed inventory, products, POS transactions, and cash flows across every location, but it wasn’t talking to anything else. The website, the POS, and the back office were three separate worlds, and the model was was unsustainable at Fabco’s scale.

On top of the operational complexity, the existing online store wasn’t doing justice to the brand. Navigation was difficult, product detail pages were thin, and there was no content strategy in place to tell Fabco’s story to customers who had never visited one of their physical locations.

Results

We delivered a fully integrated Shopify Plus ecosystem in 6 months — one that connected Fabco’s digital and physical retail operations for the first time. Key outcomes include:

Custom ERP Connector:
A fully bespoke ECX (E-Commerce Exchange) integration running daily sync of products, inventory, orders, and transactions — built to mirror Fabco’s existing workflows so the transition felt like an upgrade, not a disruption
POS Migration:
Full rollout of Shopify POS Pro across 30+ retail locations, coordinated in sync with the online store launch
Organic Traffic from Day One:
SEO foundations and Google Merchant Center setup delivered Google search traffic immediately after launch — an exceptional result in the competitive footwear market
Metafield-Powered Product Structure:
Advanced filtering and enriched PDPs, plus a custom fit infographic to help customers choose size confidently without trying on the shoe
ADA Compliance:
100/100 accessibility score, zero errors
Core Web Vitals:
Mobile and desktop performance benchmarks passed