When a visitor cannot find exactly what they’re looking for on your website. They leave.
This is why on-site search matters
Bigcommerce SEO is a game-changer in e-commerce. By fine-tuning your website for search engines, you can significantly improve its visibility on search engine results pages. This leads to more organic traffic and potential customers. Good SEO practices help your website climb higher in search rankings, bringing in more visitors who are interested in what you offer.
The Importance of Bigcommerce SEO
Did you know?
- Up to 30% of visitors will use site search if it is available
- Searchers are 2x more likely to convert than non-searchers
- When surveyed, 68% of shoppers said they would not return to a website that provided a poor search experience
- There are over 1 Billion voice searches per month
- 50% of searches are four words or longe
Run this quick test on your own website
- Is your site search clearly displayed in the header?
- Can you find the product you’re looking for if you misspell the product name or SKU?
- Will your site search return relevant results if you use a search query of four words or more such as “black tennis shoes under 80?”
- Try a few different searches:
- Are any of your searches producing completely irrelevant results?
- Are any of your search results displaying out of stock products?
- When no search results are returned, does your site recommend similar products?
5. Does your site offer voice search?
Klevu Impact
| Visits without Site Search | Teacher | Visits with Search |
|---|---|---|
| 3.42% | Conversion Rate | 5.06% |
| 55.76% | Bounce Rate | 14.67% |
| $74.77 | Pages per Session | $91.10 |
| 70% of Visits | % of Revenue | 30% of Visits |
| 43% of Revenue | % of Revenue | 57% of Revenue |