Omnycode’s design team began the project by producing a beautiful Style Guide and a UX/UI Design concept. The main idea behind the concept was to allow business-to-business and direct-to-consumer browser and shopper experience within a single website.

This idea was executed by splitting the catalog into a B2B component—mainly cigars—and D2C component—branded merchandise. After building separate user conversion paths, the development team finished design implementation, store configuration and installation of 3rd party applications.