Cuddl Duds

Cuddl Duds is a manufacturer of ultra soft and elegant layers and activewear. Designed in the United States, the brand is bridging the gap between fashion and comfort.

Their collections are designed for those who want to look great during chilly nights, workdays and weekends.

The brand has a direct-to-consumer and business-to-business presence.

After utilizing an open-source platform for their direct online sales channel, cuddlduds.com was re-platformed to a software-as-service solution.

The brand partnered with Omnycode to improve data architecture, operation processes and user experience.

Our developers reengineered product data architecture around new platform requirements while ecommerce consultants developed new operation procedures for managing catalogs, customers and orders.

The project was followed up with ongoing support of the site, implementation of new features and a lifecycle email program.