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Eileen West

For over 40 years, Eileen West has been a manufacturer of luxurious intimate apparel, ready-to-wear products, and products for the home.

Inspired by the natural beauty of Northern California, their artists create hundreds of original prints each year, lending a painterly touch to the brand's signature fabrics.

The brand has B2B, online and brick-and-mortar presence.

Services
Platform
User Experience
Strategy
Web Development
Optimization
Challenge
Realizing the importance of the direct-to-consumer ecommerce channel, the brand directed their efforts towards rebuilding eileenwest.com.
The main challenge was to preserve iconic look and feel of the site while improving shopping experience and increasing conversion rate.

Solution
Our team developed a comprehensive UX/UI improvement plan specifically tailored for eileenwest.com.
Starting with a brand new template implementation, we redesigned the website, and added new features, custom functionality and smart search.
The project was followed by an ongoing support of the site, an email service provider migration and a paid search advertising program.
Results
Having understood the brand's message and potential obstacles, our team successfully developed the project's requirements, new design assets and a UX/UI improvement plan.

After an on-time execution, Eileen West's online experience dramatically improved, custom features were well welcomed by the shoppers, and the brand preserved its identity. Implementation of vital marketing and advertising programs showed significant sales growth and value.
+47 %
Mobile Sessions, YoY
+19 %
Customer Retention Rate, YoY
More Success Stories

Interested in discussing a project?
Drop us a line, we'd love to talk.
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