Eileen West
Eileen West has been a manufacturer of luxurious intimate apparel and ready-to-wear products for more than 40 years
Overview
User Experience
Strategy
Web Development
Optimization
Strategy
Web Development
Optimization
Services:
BigCommerce
POWr
Justuno
POWr
Justuno
Partners:
Eileen West has been a manufacturer of luxurious intimate apparel and ready-to-wear products for more than 40 years.
Inspired by the natural beauty of Northern California, their artists create hundreds of original prints each year, lending a painterly touch to the brand's signature fabrics.
The brand has a business-to-business, online and brick-and-mortar presence.
Inspired by the natural beauty of Northern California, their artists create hundreds of original prints each year, lending a painterly touch to the brand's signature fabrics.
The brand has a business-to-business, online and brick-and-mortar presence.
Realizing the importance of the direct-to-consumer ecommerce channel, the brand directed their efforts toward rebuilding eileenwest.com.
The main challenge was to preserve the iconic look and feel of the site while improving shopping experience and increasing conversion rate.
The main challenge was to preserve the iconic look and feel of the site while improving shopping experience and increasing conversion rate.
Our team developed a comprehensive UX/UI improvement plan specifically tailored for eileenwest.com.
Starting with a brand new template implementation, we redesigned the website and added new features, custom functionality and smart search.
The project was followed up with ongoing support of the site, email service provider integration and a paid search advertising program.
Starting with a brand new template implementation, we redesigned the website and added new features, custom functionality and smart search.
The project was followed up with ongoing support of the site, email service provider integration and a paid search advertising program.
- +47%Mobile Sessions, YoY
- +19%Customer Retention Rate, YoY
Our team first pinpointed the brand's message and potential obstacles, then successfully developed the project's requirements, new design assets and a UX/UI improvement plan.
After an on-time execution, Eileen West's online experience dramatically improved. Custom features were well welcomed by the shoppers, and the brand preserved its identity. Implementation of vital marketing and advertising programs showed significant sales growth and value.
After an on-time execution, Eileen West's online experience dramatically improved. Custom features were well welcomed by the shoppers, and the brand preserved its identity. Implementation of vital marketing and advertising programs showed significant sales growth and value.
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1740 Broadway, 15th Floor New York, NY 10019
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