Jake Wyatt Cigars

Jake Wyatt Cigars is a US-based brand of high-quality cigars.

Jake Wyatt's artisans have been crafting high quality hand-rolled cigars for more than a decade.

Their cigar assortment includes six unique product lines designed to satisfy even the most eclectic taste.The brand has a direct-to-consumer and business-to-business presence.

While Jake Wyatt Cigars' products are primarily available via authorized retailers, the brand needed additional online exposure with potential ability to sell online.

Jake Wyatt partnered with Omnycode on a full website build, which included UX/UI Design, Logo & Style Guide and Web Development.

Omnycode's design team began the project by producing a beautiful Style Guide and a UX/UI Design concept. The main idea behind the concept was to allow business-to-business and direct-to-consumer browser and shopper experience within a single website.

This idea was executed by splitting the catalog into a B2B component—mainly cigars—and D2C component—branded merchandise. After building separate user conversion paths, the development team finished design implementation, store configuration and installation of 3rd party applications.