Jake Wyatt Cigars

Jake Wyatt Cigars is a US-based brand of high-quality cigars.

Jake Wyatt's artisans has been crafting high quality hand-rolled cigars for over a decade. Their cigar assortment includes six unique product lines designed to satisfy even the most eclectic taste.

The brand has direct-to-consumer and business-to-business presence.

User Experience
User Interaction
Web Development
While Jake Wyatt Cigars' products are primarily available via authorized retailers, the brand needed additional online exposure with potential ability to sell on-line.

Jake Wyatt partnered with Omnycode on a full website build, which included UX/UI Design, Logo & Style Guide and Web Development.
Omnycode's design team started the project with producing a beautiful Style Guide and a UX/UI Design concept. The main idea behind the concept was to provide the ability for business-to-business and direct-to-consumer browser and shopper experience within a single website.

This idea was executed by splitting the catalog into a B2B component, mainly cigars, and D2C component - branded merchandise. After building separate user conversion paths, development team finished design implementation, store configuration and installation of 3rd party applications.
Jake Wyatt Cigars has successfully launched their on-line B2B/D2C store based on BigCommerce.

Built on a beautiful template, the brand's new website not only attracts the new authorized retailers, but also converts many direct sales of branded merchandise.
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